تحلیل کتاب‌شناختی و ارائه مسیر پژوهش‌های آتی حوزة مدل‌های کسب‌وکار پایدار و نوآور

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد دانشکده مدیریت دانشگاه تهران، تهران، ایران .

2 دانشیار دانشکده مدیریت دانشگاه تهران، تهران، ایران.

3 دانشجوی دکتری مدیریت بازرگانی دانشکدگان مدیریت دانشگاه تهران، ایران.

چکیده

هدف: امروزه مدل­ کسب‌وکار پایدار و نوآور یکی از مفاهیم موردمطالعة گسترده در ادبیات مدیریت، پایداری و نوآوری است. با توجه به علاقه‌مندی روزافزون پژوهشگران به این حوزه، هدف پژوهش حاضر تحلیل کتاب­سنجی و ترسیم مسیرهای پژوهش­های آینده است.
روش‌شناسی: این پژوهش از نوع کاربردی و توصیفی است که با بهره‌گیری از روش­های علم­سنجی انجام‌شده است. جامعة آماری پژوهش، شامل کلیة مقالات منتشرشده به زبان انگلیسی در پایگاه­های اسکوپوس و وب‌آوساینس در بازة زمانی 1994 تا آوریل 2024، در حوزه مذکور است. بر اساس روش پریزما، نمونه­ای متشکل از 4375 مقاله برای تحلیل انتخاب شد. تهیه این نمونه‌ها با استفاده از نرم­افزار R و تحلیل­های کتاب­سنجی از طریق همین نرم­افزار ووس ویور (Vosviewer)، صورت گرفته است.
یافته‌ها: تحلیل روند موضوعات، نوآوری سبز، تحول دیجیتال، دیجتالی­سازی، توسعة پایدار و اقتصاد مدور را به‌عنوان جدیدترین محورهای پژوهشی شناسایی کرده است. جریان­های پژوهشی و خوشه­های اصلی نیز در قالب شش خوشة پیامدهای اجرا، پیشران­های بیرونی، فعالیت­های اصلی، فناوری­های دیجیتال و ارائه ارزش اجتماعی دسته­بندی شده‌اند.
نتیجه‌گیری: نتایج نشان می­دهد که افزون بر روند صعودی تولید مقاله­های علمی در این حوزة، پژوهش در حوزه­های پایداری، اقتصاد مدور، توسعة پایدار، نوآوری، مدل کسب‌وکار، نوآوری پایدار، شرکت­های کوچک و متوسط، نوآوری سبز، تحول دیجیتال، دیجیتالی سازی، اقتصاد اشتراکی، انتقال انرژی، جهت­گیری کارآفرینانه، عملکرد پایدار، عملکرد مالی، مدیریت زنجیره تأمین، مزیت رقابتی پایدار، نوآوری در خدمت، نوآوری فناورانه، کسب‌وکار خانوادگی، نوآوری صرفه‌جو، تفکر طراحی مبتنی بر پایدار و نوآوری و سیاست­گذاری زیست‌محیطی در زمرة جریانات پژوهشی معاصر با عمر کمتر از پنج سال به شمار می‌آیند. همچنین، ارائه مدلی برای راهنمایی پژوهش­های آتی، بر اساس نتایج تحلیل کلیدواژگان پژوهش­های پیشین با دسته­بندی در سه سطح موضوعات پیشران­، مدل و پیامدهای اجرای مدل­های کسب‌وکار پایدار و نوآور از دیگر یافته­های پژوهش است.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Bibliographic Analysis and Future Re-search Directions in the Field of Sus-tainable and Innovative Business Mod-els

نویسندگان [English]

  • Mohsen Nazari 1
  • Manouchehr Ansari 2
  • Mohammad javad Ashari pour 3
1 Professor., Faculty of Management, University of Tehran, Tehran, Iran.
2 Associate Prof., Faculty of Management, University of Tehran, Tehran, Iran.
3 PhD candidate in business administration, Faculty of Management, University of Tehran, Tehran, Iran.
چکیده [English]

Purpose: Sustainable business model innovation (SBMI) is a widely studied concept in the fields of management, sustainability, and innovation. Considering the ongoing interest of researchers in this field, the systematic review of the research process, identification of research gaps, and formulation of future research perspectives are essential. This study aims to contribute to these efforts by reviewing the current status and progress of SBMI research through a bibliometric analysis of the existing literature and outlining directions for future research.
Methodology: Based on the research objective, this study employs an applied, descriptive approach utilizing rigorous scientific techniques. To ensure a comprehensive review, we applied the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. To comprehensively cover the relevant literature, we conducted a search using the ISI Web of Science (WOS) and Scopus databases. Keywords related to the subject area were employed to identify relevant documents published between 1994 and April 2024. A total of 4,375 English-language documents were identified and subsequently analyzed using VOSviewer software and R (Bibliometrix package).
Findings: China, England, Italy, Germany, Spain, the United States, India, Brazil, and the Netherlands are the top countries in terms of the number of published articles and scientific documents. England, the Netherlands, China, Italy, Germany, the United States, Sweden, Brazil, Canada, and Spain lead in citation rates. Our country ranks 35th globally with 59 published articles and 21st in total citations (1,140). Notably, Nancy Bocken from Maastricht University, the Netherlands, is a leading researcher in this field, with 40 publications and 5,224 citations. The most influential publications focus on sustainable and innovative business models. Sustainability Magazine (impact factor 3.3) is the leading publication, featuring 748 articles. The most cited article is "A Literature and Practice Review to Develop Sustainable Business Model Archetypes by Bocken et al. (2014). We conducted co-occurrence analyses of keywords (six clusters), trend topic analyses (25 topics), thematic evolution and strategic diagrams (across four time frames), co-author network analysis (six clusters), and co-citation analysis (five clusters). The strategic diagram was analyzed across four distinct periods. Notably, during the third and fourth periods (2020–2024), key topics and motor themes emerged, including green innovation, small and medium-sized enterprises (SMEs), environmental performance, sustainability-driven design thinking, technological innovation, family businesses, frugal innovation, blockchain technology, big data analytics, Industry 4.0, base of the pyramid (BOP) strategies, environmental policy, renewable energy, climate change, and sustainable operations. Transversal, overarching, and foundational themes include knowledge sharing, sustainable development, the circular economy and business models, business sustainability, entrepreneurial orientation, digital transformation, technological innovation, social innovation, the sharing economy, and sustainable competitive advantage. Concurrently, topics such as China and the Sustainable Development Goals (SDGs) have shown a declining trend.
Conclusion: The increasing number of publications in recent years underscores the growing interest among researchers in this field. To gain deeper insights into collaborative networks within this research community, a co-authorship analysis was conducted, focusing on authors with at least five publications (77 authors). Key research clusters (subtopics) identified through this analysis include: 1) Consequences of implementing sustainable business model innovation at the corporate level, such as creating competitive advantage and improving financial performance; at the environmental level, including company effects; and at the social level, encompassing corporate social responsibility, among others. 2) External drivers of sustainable business model innovation, including the UN Sustainable Development Goals, climate change, renewable energy, technological innovations, COVID-19, and China's development. 3) Core business activities in sustainable business model innovation, such as value creation, value proposition, value delivery, and value capture. 4) Digital technologies in sustainable business model innovation, including artificial intelligence, big data, and digitization. 5) Internal drivers of sustainable business model innovation, such as entrepreneurship, organizational entrepreneurship, business environment, and social organization. 6) Providing social value through sustainable business model innovation, including the base of the pyramid, frugal innovation, and social innovation. Historical research streams (over five years old) encompass design, the internet, electronic health services, human resource management, sustainability transitions, corporate social responsibility, sustainable business models, environmental design, multi-level approaches, public policy, sustainability management, models and co-evolution, dynamic capabilities, China's development, emerging markets, non-technological innovation, and social innovation. Recent research trends over the past five years have concentrated on sustainability, the circular economy, sustainable development, innovation, business model innovation, sustainable innovation, small and medium-sized enterprises, green innovation, digital transformation, digitization, the sharing economy, energy transition, entrepreneurial orientation, sustainable performance, financial performance, supply chain management, sustainable competitive advantage, service innovation, technological innovation, family businesses, frugal innovation, sustainability-based policymaking, and environmental policy. A comprehensive keyword analysis using the Biblioshiny extension tool identified 3,964 unique keywords, which appeared 25,878 times. By categorizing these keywords according to the sustainable business model canvas framework proposed by Bocken et al. (2018), we identified key drivers and consequences of sustainable business model innovation.

کلیدواژه‌ها [English]

  • Sustainable business model innovation
  • Bibliometric analysis
  • Data com-bining
  • Thematic evolution
  • Co-occurrence analysis

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